We’re pleased to announce the opening of Studio Nicholson’s second London store. Located in the lively shopping destination of Redchurch Street, it marks the brand’s return to its East London roots.
East London Redchurch Street Store Opens
“We’re so excited to return to Shoreditch where I started the brand from a small office back in 2010 and later ran our first store for many years,” says creative director Nick Wakeman, “We have a loyal group of customers in the area, so it felt all the more important to design a space where you’d want to spend some time.”
Intending the store to be intelligent and purposeful, we worked with architectural firm Studio Tuesday to capture Studio Nicholson’s pared-back attitude, creating a serene and considered setting that mixes unexpected materials to evoke the sensibility of the brand’s clothing.
“We looked to peaceful and light-filled residential architecture and galleries I’ve visited in Japan for inspiration,” says Wakeman. Her obsession with fabric and textiles is also translated into the space through the addition of display plinths in polished white tile and natural clay works. Sensual and functional in equal parts, the confident new store concept and overall colour palette of soft, understated tones mirrors Wakeman’s own design codes; “I’m so happy with the space as the perfect backdrop for our collections.”
"We’re so excited to return to Shoreditch where I started the brand from a small office back in 2010 and later ran our first store for many years"
Within the space you’ll also encounter furniture by local architect and maker Benni Allen, the sculptural objects are from his Low Collection – a series that echoes sensual forms and suggest places to rest and interact whilst playing with scale and stature.
Following existing flagship stores in Soho, London and Aoyama, Tokyo – as well as 4 mono-brand stores in South Korea – this new East London store will mark 15 years of the brand, with an official store launch and anniversary celebration planned for February 2025.
Stocking a full product range across both men’s and womenswear alongside leather bags, accessories and anniversary collaborations, the 957sq ft store boasts ample space to welcome our valued customers as well as holding one-to-one styling appointments.
To celebrate the opening, a limited-edition colourway of the brand’s best-selling Shiboru bag in Conker Italian-grained leather will be available exclusively from Shoreditch store.
Come to visit us at our new location on 29 Redchurch Street, E2, where we will be open daily from 10am on weekdays and 12pm on Sundays from 12th December 2024. We look forward to welcoming you.
